African Reservations

A variety of shops, supermarkets, clothing, and entertainment stores cater to both locals and tourists. Plett's Main Street is home to a number of beach shops selling surf boards, swimming costumes, beach clothes, towels and other clothing. Due to the region's access to fresh fish and meat, there are a number of fish shops, butchers, and restaurants downtown. In addition to market stands and trade shops near Plett's taxi rank, commercial developments over the past 20 years have brought luxury apartments and upscale dining to Main Street, effectively making it a high street that stands apart from the rest of the town.

Tourism is a thriving industry in this area, starting in November when teenage school leavers are the first to descend upon the small town, followed thereafter by various waves of arrivals from abroad as well as other parts of South Africa. The infrastructure of the town struggles to cope at the peak of the summer season, with traffic congestion and booked-out restaurants common from November to January. The greater Plettenberg Bay area (known as Bitou) is also home to Birds of Eden, the largest free-flight bird aviary in the world, and the free-roaming primate sanctuary called Monkeyland, among many other tourist attractions.