Gobabis is in the heart of the cattle farming area. In fact Gobabis is so proud of its cattle farming that a statue of a large Brahman bull with the inscription "Cattle Country" greets visitors to the town.
Gobabis is situated 200 km down the B6 motorway from Windhoek to Botswana. The town is 110 km from the Buitepos border post with Botswana, and serves as an important link to South Africa on the tarred Trans-Kalahari Highway. Gobabis borders the Kalahari Desert, and is traditionally in the land of the Herero people.
The area around Gobabis and along the Nossob River had a strong population of elephants. The settlement itself was a base camp for ivory hunters and a trading post for elephant tusks. In 1856 a mission station was established by one Friederich Eggert of the Rhenish Missionary Society. Gobabis is in an area where the Herero and the Nama people fought wars against one another, as well as with settlers from the Cape colony that occupied the land.